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For Families & Nannies · UAE & Bahrain

About Yaya.

The UAE's only dedicated childcare app. Built by parents in Dubai, trusted by 150,000+ users across the UAE and Bahrain.

UAE's largest childcare marketplace
groups

150K+ families & nannies served

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2,137 Verified Nannies

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4.9★ Google Rating

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No.1 Parenting App in UAE

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UAE's largest childcare marketplace
groups

150K+ families & nannies served

verified_user

2,137 Verified Nannies

star

4.9★ Google Rating

emoji_events

No.1 Parenting App in UAE

Founded in Dubai

Our story.

Yaya Middle East was built by parents, for parents.

When our co-founders Rui and Marilena had their first child in Dubai, they faced the same problem thousands of UAE families know well: finding trusted childcare meant navigating Facebook groups, unreliable listings, and costly agencies, with no real way to verify who you were inviting into your home.

So they built Yaya Middle East. A dedicated mobile app where every caregiver profile is individually reviewed, every listing is kept current, and families can connect directly, without agencies, without hidden fees, and without compromise.

Today, Yaya Middle East is the UAE's only dedicated childcare mobile app, with over 150,000 downloads and more than 2,000 five-star reviews on Google and the app stores across Dubai, Abu Dhabi, Sharjah, and Bahrain. Families use Yaya to find nannies, housemaids, night nurses, tutors, babysitters, and specialist care, all in one place.

We believe finding the right person for your family should be straightforward, transparent, and safe. That's what we're building.
Our story illustration
In their words

Hear the story from Rui and Marilena.

BiSSMiXi Discovery Podcast · 40 min · in English

By the numbers

Why families trust Yaya.

We let our results speak for themselves. Here's why thousands of families across the UAE trust Yaya.

150K+App downloads
2,137Active nannies & maids
148New nannies this week
52+Childcare providers
~30%Nanny acceptance rate
2,000+Five-star reviews on Google and the app stores
No.1Parenting app on Google Play
4.9★Google rating
What we do

How Yaya simplifies family care.

Connecting families with trusted providers, educators, and specialists for every stage of life.

home

Nannies & maids.

Browse verified domestic worker profiles and find reliable, long or short term support tailored to your family's needs.

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Family services.

From night nurses and tutors to swim coaches, music teachers, and event specialists. Whatever your family needs, it's all in one place.

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Vetted & verified.

Carefully vetted experts ready to support your family, whether it's care, education, or special events.

Finding the right care for your family shouldn't be a challenge. It should be a choice. At Yaya, we bring simplicity, transparency, and trust to every step of the journey.

Rui Gomes Pinto, Founder of Yaya

Ready to find the right care for your family?

Join thousands of families across the UAE who trust Yaya to simplify their childcare needs.

Mother laughing with her two children on the sofa

UAE's Most Trusted Nanny App

Families who found their person.

★★★★★
2,000+
five-star reviews on Google, Google Play and the App Store
App Store
★★★★★

“A game changer for finding helpers! The subscription gave me access to a wide range of nannies with helpful videos and filters to narrow my search. Within 1 week, I found the perfect fit for our family. Yaya made the process simple and stress-free. I highly recommend it”

MM
Maha M.
Sep 2025
App Store
★★★★★

“Found my nanny! I could select and filter candidates as per my requirement, and after only 3 interviews, I found my nanny. It saved lot of research time for me.”

MU
MumOf3curly
Nov 2024
Trustpilot
★★★★★

“Quite easy to setup, and handy to find good nannies. Found one through the app within 2 days.”

AA
Anosha Ali
Mar 2026
Trustpilot
★★★★★

“A Trustworthy and Seamless Way to Find the Perfect Nanny. I recently used Yaya to find a nanny, and the experience was extremely positive. I've been recommending the app to anyone looking for a trustworthy profile. The navigation is smooth and user-friendly, and each nanny has a very detailed profile. It's clear that a thorough screening process takes place behind the scenes, which gives you real reassurance about the people you're considering meeting. The filtering system is also very effective, helping you narrow down your search to profiles that truly match your needs. Overall, a great job done behind the scenes. I highly recommend Yaya if you're on the hunt for the perfect nanny.”

FM
Francesca Monzio Compagnoni
Feb 2026
Trustpilot
★★★★★

“Great company and app for finding a nanny. Very user friendly! Found a great nanny very quickly!”

DI
Didi
Feb 2026
Google
★★★★★

“YAYA has been so helpful in our nanny search! We have found such a great pool of candidates. The pre screening is really helpful and we appreciate the fact that we can exchange on the app without exchanging numbers. The app is super user friendly with great recommendations. First time we are satisfied with a platform and there is nothing like it. Highly recommend!”

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Cláudio Cardoso
Jan 2026
Concierge

We do the searching.
You choose the nanny.

Alongside our self-service platform, families in the UAE can choose Yaya Concierge. Our team searches against your brief, contacts matching caregivers and introduces those interested and available. You interview and decide.

Explore Concierge →
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Your brief comes first

A search around your family

Your requirements
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Interest & availability

Checked before introductions

Personal contact
For your family
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Yaya Concierge

We search Yaya

We find matching profiles and contact caregivers about your role.

verified_user

Interest & availability

Checked before introductions

You meet the matches.

We make the introductions. You meet the caregivers and decide who’s right for your family.

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For your family
support_agent

Yaya Concierge

We search Yaya

We find matching profiles and contact caregivers about your role.

restart_alt

Your brief comes first

A search around your family

verified_user

Interest & availability

Checked before introductions

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You meet the matches.

We make the introductions. You meet the caregivers and decide who’s right for your family.

Join thousands
of UAE families
who trust Yaya.

Start your search today.