Jessica Sofia White
Gentle Journey Doula
10% off for first purchase
Meet Jessica
Jessica White
Norland Nanny / Doula / Maternity Specialist
I discovered my passion for working with children in my late teens, during a time when I was exploring different career paths. My journey began in local nurseries in Wales, where I grew up.
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During one of my placements, I transitioned into the role of a chef and found a deep interest in organic food and creating nutritious meal plans for children. This sparked a desire to pursue higher education and specialize in early childhood development, which led me to Norland College. The connection was immediate, and after applying, I was accepted into Norland in 2015. Over the course of four transformative years, I earned my qualifications as a Norland Nanny. Since graduating, I’ve continued to expand my skill set, gaining various additional qualifications to offer comprehensive support to the families I work with. My career as a Nanny began in 2016, evolving into a ROTA Nanny role and, in 2021, into a Maternity Nanny. In this capacity, I’ve had the privilege of working with over 45 families, both on a temporary and full-time basis, primarily in London and across Europe. In 2024, my husband’s job relocated us to Dubai, which led to my first placement in the Middle East. I worked on a ROTA schedule, one week on and one week off, as part of a team of nannies in Saudi Arabia. In addition to my work as a Nanny, I founded a consultancy and coaching business to support families with new born and toddlers. Through 1:1 virtual sessions, I guide them through the challenges of early parenthood, helping them navigate everything from sleep routines to developmental milestones. In early 2024, while managing my business, I discovered I had fertility issues during a routine check-up for my endometriosis. This led my partner and me to focus on starting our own family. As a result, I’ve decided to pause my nannying career to concentrate on my business and prepare for motherhood.
Services and prices
Doula
Ask for priceDoulas · At their venue
Who it’s for
• First-time parents wanting high-level, trusted support
• Families recovering from challenging births or C-sections
• High-profile or international clients seeking discretion and excellence • Parents expecting multiples
• Those looking for a seamless bridge between hospital and home life.
The Norland Doula Experience Exclusively curated for discerning families seeking expert, nurturing support through pregnancy, birth, and beyond. Welcome to a truly bespoke doula service shaped by the renowned standards of Norland training and enriched by years of hands-on experience as a maternity nanny and certified doula. This is not a one-size-fits-all package. Each experience is thoughtfully designed around your personal needs, rhythms, and values—because every family is unique, and so should be your care.
• Norland Nanny Expertise: World-renowned training in child development, early years education, discretion, and professionalism.
• Maternity Nanny Specialisation: In-depth knowledge of newborn care, maternal recovery, feeding support, and establishing routines.
• Doula Support: Holistic, emotional, and physical support for both parents, promoting confidence, bonding, and calm during your transition into parenthood.
What you’ll learn
This service is not just about support—it’s about empowerment.
Throughout our time together, you will:
• Gain confidence in reading your baby’s cues and responding intuitively
• Understand the foundations of newborn sleep and how to gently shape positive patterns
• Learn practical techniques for calming, feeding, and bonding with your baby
• Feel emotionally grounded and supported in your parenting decisions
• Create a home environment that nurtures both you and your newborn.
What’s included
• In-home day and/or overnight support
• Feeding guidance (breastfeeding, bottle feeding, combination)
• Newborn sleep education and routine establishment
• Maternal emotional wellbeing check-ins
• Postnatal recovery tips and planning
• Gentle sleep coaching and responsive settling techniques
• Household support related to baby (nursery setup, baby laundry, sterilising, etc.)
• Sibling support and guidance for family integration
• Preparation for going back to work or travelling with baby
• Emergency WhatsApp/text support during service engagement.
Price
Free initial consultation, can discuss pricing after consultation.
Personal Shopping & Nursery Organisation
Ask for priceParenthood concierge · At your home · Online
Who it’s for
• First-time parents, especially:
• Busy professionals
• Expecting single parents or LGBTQ+ families
• Parents seeking gender-neutral or modern design
• High-income individuals seeking white-glove services
• Secondary audiences: Grandparents gifting the service, baby shower gift givers
My bespoke Nursery Organisation and Personal Shopping Service is designed to support new and expectant parents in creating a thoughtfully curated nursery space, tailored to both style preferences and practical needs. From initial planning and item selection to room setup and styling, we handle every detail, so you can focus on preparing for your growing family.
What you’ll learn
• How to identify high-quality, functional baby items
• Budgeting smartly for baby gear and avoiding overbuying
• How to create a safe and calming nursery
• How to confidently prepare for life with a newborn
• How to organize a nursery for long-term use and adaptability
What’s included
1. Initial Consultation (Virtual or In-Person)
• Discuss your vision, lifestyle, budget, and style preferences
• Review room dimensions, layout, and functionality needs
• Timeline planning and key milestones
2. Personal Shopping & Product Curation
• Sourcing of nursery furniture, décor, essentials, and luxury items
• Curation of a personalised shopping list or handling purchasing on your behalf
• Focus on safety-rated, high-quality, and aesthetically cohesive products
3. Nursery Organisation & Layout Planning
• Creation of floor plan and storage solutions
• Organisation systems for baby clothing, nappies, toys, and essentials
• Labelling and categorisation for easy upkeep
4. Final Styling & Setup
• Furniture arrangement and décor placement
• Installation of storage solutions and finishing touches
• A walk-through of the completed space, with tips for maintenance
Before you book
To ensure a smooth and successful experience, we kindly request the following from our clients:
• Commitment to Collaboration: Openness to communicate preferences, priorities, and feedback throughout the process
• Room Access: Availability for site visits or accurate room measurements and photos if remote
• Defined Budget Range: Transparency regarding budget expectations to guide appropriate product recommendations
• Timely Decision-Making: Prompt responses to product selections or layout approvals to maintain project timelines
• Secure Payment: 50% deposit prior to commencement; remaining balance upon project completion or as per agreement.
Price
To be discussed in person
About Jessica Sofia White
A Norland trained nanny, qualified maternity Nanny, Nursery Organiser specialist & Doula. I work with first time parents and existing parents to help shop for their little ones, take the weight off them and unpack and organise their nursery with or without them to help de stress. I work with new borns, pregnant mothers and postnatally with bespoke packages to suit your individual needs.
Questions
Why is my pricing not online?
Because most of my work is bespoke and requires a consultation to discuss this.
Why do I need to sign a contract to book you?
For my protection and yours. So we are clear in what is offered from my services.
Why do I need to pay 50% upfront
This is to secure your service with me. The remaining 50% is due on final day of the job or completion of the job.
What is so special about a Norland Nanny
Please google them and look at why and what we train for.
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